First Book: Communicating Impact and Engaging Members

When it comes to social enterprises, traditional non-profit communications of reporting impact and rallying donors around your mission needs to balance with engaging members and customers. At First Book, I was up to the challenge.

Through redesigning and utilizing the First Book Blog as a place to provide customers with engaging content to drive sales as well as to report the organizations impact on their mission of transforming lives through educational possibilities I reenergized the site while invigorating our communications. Engagement with the site increased by 103% and the organization had a consolidated place for all stakeholders to view it’s impact in a tangible way.

Here you can view my writing from the First Book Blog, though I'm excited to say the organization has since updated their website and blog changing the design I worked to produce.

These subjects of these blogs were produced through consistent identification of educators whose professions and students had been changed by First Book resources, I built relationships with our members throughout the country to create a comfortable environment for interviews. Those conversations were then crafted into stories to convey their experiences. These experiences had a dual purpose as they were a great way to tap the emotions of donors in our annual fundraising campaigns. I was a key member of the development team, writing e-appeals, developing campaign strategy, and creating visuals to accompany vivid storytelling. The employment of this storytelling tactic lead to a 70% increase in revenue from online giving for two consecutive years.

Below are a few examples of fundraising content, both visual and written, produced for First Book.

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2015 Favorites with pizazz

Holiday hub 2

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